![]() ![]() Set the text to black with a white background and white on a black background. If it does seem right, then continue testing by applying some other colors. If it doesn’t look right - with the meaning of the word or name set in that typeface - it’s probably not the correct fit. Make sure to try it in a few different sizes, seeing how it looks small and large. Once you have some content written, or have found another product to copy, start with the name of the product or brand and change it to a typeface you tested in the exploration above. If you aren't currently working on a project, then this is an excellent opportunity to identify a website or app that you love and use their content to try out new typefaces. ![]() Once you start working on a project, testing new typefaces with real content is the best way to choose an appropriate typeface for that text. The Figma file above is a great start for exploring new typefaces. Start experimenting with fonts today Get this template Which of these two examples seems more professional? If a brand's tone is intended to be professional - and not light-hearted - then a serious typeface that has a limited amount of decoration or extra flourish may be a good choice to imply that tone before a viewer even begins to read. If you know what you want a product or brand to say and sound like, you can echo that with the visual cues of a font. Since you may have started a project by writing or gathering content, it’ll be easier to determine the voice and tone of your type as well. Some typefaces work better for headers than menu text or have large enough font families to incorporate international scripts, glyphs, and other special characters. The right typeface will be a response to the project brief itself, aesthetically and functionally. Typefaces are often chosen for what they say before the words set in them are ever read.Ĭompanies usually select typefaces for their brand to match their style or desired customer perceptions, often with the goal of seeming approachable and trustworthy. Let's dive into the two most common questions we hear from new designers are: And there are entire books dedicated to typographic styles and using type on the web. There is a lot to learn and understand about type. Good type can create aesthetically beautiful products and designs that are also usable. Typography is about clear, quality communication with readability being a critical factor when setting type. ![]() For example, Cold Type is a term that refers to a typeface that appears unwelcoming, administrative, or uninviting. Often, a goal of a typeface is to communicate “non-verbally,” providing visual information about the tone of the brand, project, company, or the information contained within before the text is read. Typography design can evoke emotion and convey an intention or message in itself. This is an introduction to the typefaces, color contrast, alignment, readability, text hierarchy, and more, that you can use to start laying out type successfully. If you are coming to design from anywhere but a printing studio it can be hard to catch up quickly. Working with type can be intimidating, with tons of choices, potential use cases, and terminology rooted in the print industry. ![]()
0 Comments
Leave a Reply. |